Improper Usage and Anomalies

Logo on Top

If the Waterstone logo is placed onto a photo or graphic image, it must always be placed on an area that is consistent in tone and contrast. If this is not possible, the logo should be placed in a white bounding box as defined by the Exclusion Area.

 

Backgrounds

All ads must be laid out with a solid blue bar at the bottom and a lighter blue background (screened to 15%) for the rest of the background with equal whitespace on all margins.

 

Footer

The footer must always be located at the bottom of any Waterstone ad and most of their printed items. The address, logo and graphical “W” must be contained within this footer.

 

Addresses

Since there are two locations of Waterstone Law Offices, there are two addresses listed on all branded elements. Ads targeting the Langley area should list the Langley address first and ads targeting Chilliwack and all other areas should list the Chilliwack address first.